About Sara

Sara Haboubi, MA (First Class Honours), BSc, NLP & Time Line Accredited Trainer (ANLP UK), Master Coach, Co-Developer of Jumpstarting™ Learning Skills, and International Speaker.

For more than two decades, Sara has helped children, professionals, parents and organisations understand how their minds work so they can learn better, think more clearly and create lasting change.

Sara Haboubi

The brain that started it all

When Sara was 15, in her first term at boarding school, she made a decision.

She didn't know she made it. Nobody told her. It just happened the way these things do, quietly, underneath everything, wiring itself into her nervous system like fact.

The decision was this: being clever is unsafe.

The brain that started it all

Every programme inside Brain Zoo™ began with one life-changing discovery.

When Sara was 15, in her first term at boarding school, she made a decision. She didn't know she made it.

Nobody told her. It simply happened beneath conscious awareness, wiring itself into her nervous system as though it were absolute truth.

The decision became…

"Being clever is unsafe."

For the next sixteen years that belief quietly shaped every decision she made.

She became an engineer. Managed international projects. Built a successful career. Yet none of it felt like her.

She hid behind her computer. She made herself smaller. She believed there wasn't another way.

Until one extraordinary coaching session changed everything.

Everything changed.

Then, in 2002, in Bangkok, she had a single session with an NLP coach.

In one hour, she discovered the root of a pattern she'd been running for 16 years.

And then she let it go.

No months of therapy.

No dredging up the past.

Just clarity, a simple powerful technique, and a decision that finally, properly, changed.

She was so blown away she knew immediately, she had to learn how to do this for other people.

The journey that built
Brain Zoo™

Decades of learning, teaching and refining practical tools that help people understand how their minds really work.

01

Australia

Sara trained as an NLP Coach before travelling to Australia to complete her Master Practitioner and NLP Trainer certifications.

Just ten days later she delivered her first NLP training programme.

02

Ireland

Over the next twenty years Sara worked with children, teenagers, adults, families, educators, schools, organisations and corporations.

In 2017 she co-developed Jumpstarting™ Learning Skills, now delivered in more than seventy schools.

03

Today

Sara earned a First Class Honours Master's Degree in Adult Learning & Development, became an international speaker and continued developing practical frameworks that became Brain Zoo™.

Brain Zoo™ is the answer to that.

Years of coaching, learning and teaching revealed one consistent truth.

The biggest barrier isn't ability.

Over the course of Sara's journey, one thing became undeniable.

The biggest barrier people face isn't lack of skill, intelligence or effort.

It's simply not knowing how their brain works when pressure, stress and emotion take over.

The Realisation

Brain Zoo™ is the answer.

Once people understand the programmes running inside their own minds, everything changes.

Helping people understand the mind they already have.

Every framework Sara has created comes back to one insight discovered in Bangkok in 2002.

We all run mental programmes we never consciously chose. Once we can see those programmes, we can change them.

Brain Zoo™ makes that understanding accessible to everyone—not only coaching clients, but parents, professionals, students, educators and organisations.

"That's the work. That's always been the work."

Decades of learning.
A lifetime of teaching.

More than twenty years of helping people understand how their minds work and building practical frameworks that create lasting change.

Qualifications

Professional Training

  • MA First Class Honours in Adult Learning & Development
  • NLP & Time Line Accredited Trainer (ANLP UK)
  • Master Coach – NLP, Time Line & Hypnotherapy
  • mBraining Coach
  • 7 Habits of Highly Effective Teens Facilitator
  • Motivational Interviewing Practitioner
  • Energetic NLP Coach
  • Co-Developer of Jumpstarting™ Learning Skills
Experience

Real World Impact

24+

Years of Practice

2,000+

People Coached

70+

Schools Supported

20+

NLP Programmes Delivered

Ready to understand
your own mind?

Whether you're looking for personal growth, practical tools, support for your family, or a better way to navigate pressure, Brain Zoo™ offers a clear starting point designed around how your brain actually works.